In-App Events- A Powerful Way to Promote Your App Store Events
In-App Events offer a powerful way to promote your events on the App Store—whether they're major updates, limited-time features, or exclusive experiences. This feature from Apple helps you attract new users, engage your existing audience, and reconnect with lapsed users. Your events gain maximum exposure by appearing in search results, on your product page, and in the Today and Apps tabs.
To learn more about In-App Events and how to implement them, refer to the official Apple article.
Enhance Event Visibility with Immersive App Store Cards
Starting with iOS 15 and iPadOS 15, your in-app events appear directly on the App Store as attractive cards featuring images or videos, a title, and a brief description. Tapping on a card takes users to a dedicated event page with immersive visuals, more detailed information, and options to share via Messages or social media. Users can also opt to receive notifications when the event begins.
If your app is not yet installed, users can download it directly from the event card or page and will be taken to the relevant section in the app. These events are displayed on your product page, in search results, and in personalized or editorial recommendations, maximizing visibility and user engagement.
Maximize Your Event’s Impact with Smart Marketing Strategies
To further boost visibility, promote your In-App Events using targeted marketing strategies. Leverage email campaigns, social media, and advertising to build interest and drive engagement. Be sure to include direct links to your event detail pages so users can easily access more information and download your app if they haven’t already.
You can also submit your event to Apple’s global editorial team for potential feature consideration. The App Store frequently highlights new apps, major updates, exclusive events, and seasonal or cultural moments—offering your content even more exposure.
Conclusion
In-App Events are an essential tool for increasing visibility, engaging users, and driving growth. We highly recommend taking advantage of this feature to turn your app events into impactful promotional opportunities on the App Store.
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